About Flow Coaching
Helping you find your Flow
Flow Coaching was founded on a simple belief: that every person has the capacity to live big and lead with clarity, purpose, and ease — when given the right support.
10+
years experience
Founder & Lead Coach, Flow Coaching
Jason Attfield
I'm a business and life coach based in Australia, with over a decade of experience helping entrepreneurs, executives, and individuals create meaningful change.
My own journey into coaching began after a successful experience with a business coach. I was running a booming national business but had no plan other than constant expansion. I knew there was more potential for this business and my life. Once i started to work on the business not in it, created a clear pathway to my goals, coupled with the support of a coach that kept me accountable, that's when everything changed for the better. That turning point led me to decide when im done with this business my next career move will be coaching. I trained with some of Australia's leading coaches, earned my ICI accreditation, and built a practice grounded in real-world experience and evidence-based methods. After going through my own divorce and coming out the other end better in every way, i realised this is only due to the great people around me. So i created a coaching plan to get you through this challenging period of your life to realise the life of your dreams.
Today I work with clients across Australia — helping them cut through the noise, reconnect with what matters, and build the clarity and confidence to move forward. Whether you're scaling a business, navigating a career transition, or simply ready for the life of your dreams — I'd love to work with you.
Credentials & experience
ICI Coach
Certified by the International Coaching Institution— the global gold standard for professional coaching.
25+ Years Experience
Over twenty five years starting, scaling and selling businesses with the help of a coach. Now im delivering that service to you across Australia and internationally.
Small business to Corporate Background
Brings real-world business and leadership experience to every coaching engagement.
Evidence-Based Methods
Draws on positive psychology, ACT, and strengths-based coaching frameworks.
The philosophy behind the work
Flow isn't about doing more — it's about doing what matters, with less friction.
Clarity before action
Most people are busy, but not necessarily moving toward what they actually want. We start by getting clear on what success really looks like for you.
Whole-person coaching
Your business, career, and personal life are not separate. We look at the whole picture — because sustainable success requires alignment across all of it.
Progress over perfection
Coaching is about momentum. We celebrate small wins, learn from setbacks, and keep moving — because consistent progress beats waiting for the perfect moment.
Let's work together
If something here resonates, I'd love to connect. A discovery call is free, relaxed, and a great way to explore whether coaching is right for you.
Book a Free Discovery Call